LITRG’s most popular TikTok videos of 2025
2025 proved to be a successful year for LITRG with our foray into TikTok resulting in more than 350 videos and reaching an audience of over a million people. Here, we look back at some of our best-performing videos from the past year.
In 2025, LITRG launched its TikTok account as a new way to reach people who might not typically engage with traditional tax guidance, helping to make tax information more accessible and less intimidating. Our content provides reliable, expert tax information in a format that users are already familiar with and acts as a valuable counter to some of the widespread tax misinformation found across social media.
Below is an overview of our 7 most popular videos of 2025, as ranked by TikTok.
1) Age 18–22? Check your Child Trust Fund
Our most-viewed video to date reminded people aged 18–22 to check whether they have any unclaimed savings in a Child Trust Fund. The video explained how to trace an account and included a warning about using third-party providers.
What we learned:
People love content that saves them time or increases their money!
2) How many qualifying years do you have towards your State Pension?
Our first viral video demonstrated how to check the number of qualifying years you have towards your State Pension using the HMRC app or Personal Tax Account.
What we learned:
A strong hook is essential. Phrases like “Did you know…?” are very effective at grabbing attention.
3) “My tax code is 1263L – what does this mean?”
This video responded directly to a comment on another video, explaining that a tax code with a £60 adjustment could relate to uniform washing and highlighting the importance of checking what is included in your tax code.
What we learned:
Audience interaction boosts engagement – and engagement boosts reach under the TikTok algorithm.
4) Child Benefit for 16–19 year olds in education or training
A reminder that Child Benefit payments stop from 31 August following a child’s 16th birthday, unless HMRC is told that the child is continuing in approved education or training.
What we learned:
Announcements, warnings and clear ‘need-to-know’ messages – particularly if delivered face to camera – perform particularly well. Human connection builds trust.
5) Help! My HMRC bill includes bank interest I don’t recognise
A recent explainer covering how HMRC uses information from banks and building societies to produce tax calculations – and why this can sometimes go wrong. This had nearly 50k views, hundreds of likes and 68 comments with people sharing their own experiences of incorrect bank interest issues.
What we learned:
The comments we receive on our videos provide invaluable insight into the issues people are genuinely worried about. Comments and interaction lead to more views.
6) ‘How do I declare interest earned from savings?’
This video, previewing a planned series of bite size videos explaining how savings interest is taxed, has gained us 421 followers to date.
What we learned:
Savings-related content performs very well. Those aged 45 and over, who are perhaps more likely to have some savings, appear to be a strong TikTok demographic for LITRG.
7) Budget 2025 – removal of tax relief for homeworking expenses
A reaction video to this unexpected Budget announcement affecting around 300,000 taxpayers, and increasing tax bills by £62 for basic-rate taxpayers.
What we learned:
Timely and relevant content performs strongly – particularly around Budgets, deadlines, new HMRC communications and common confusion points.
A special request
In 2026, we will continue tackling tax topics on TikTok, while drawing on our learning from 2025 and refining our approach to ensure we get the most impact for our efforts.
Please do follow us and help us grow our reach. Liking, following, commenting and sharing are exactly what the mysterious TikTok algorithm seems to enjoy most! This helps our videos reach a broader and more diverse audience and supports our aim of becoming the most trusted voice for tax-related information on the platform.
Our TikTok handle: @litrgtax
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